Food Packaging Design
Hadley's Morning Roast - Coffee Packaging
Roda Marketing approached Toast Design to create a brand for radio celebrity Ray Hadley. Being the first product Ray Hadley put his face on, the brand had to target a specific market of coffee lovers. Initially starting with the Hadley stamp of approval, we wanted to create a organic look and feel for the brand that would continue through to the coffee packaging design and eventually flow onto other products. The concept of a stamp was created and communicated the right message in the packaging design.
What were the desired outcomes for Ray Hadley?
| • | Create a new coffee brand that was easily identifiable as Ray Hadley's home brand. |
| • | Target a specific market of coffee lovers. |
| • | Create an original organic look and feel in the packaging design making it stand out from its competitors on shelf. |
| • | New identity including Ray Hadley's face that could be used on other new future products. |
How did Toast achieve these results?
| • | Competitor research in coffee packaging design and branding. |
| • | Target market research, Toast identified what design elements created the most impact through interviewing a selection of coffee lovers. The results recorded were adapted into the design. |
| • | Product environment research. Once the design was in the final development stages, toast conducted further research into the coffee packaging environment and its competition which the product would be located on shelf with. |
| • | By creating a Ray Hadley stamp of approval it enabled the logo to be used on future product packaging as well as give the organic look and feel that the client wanted. |